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Paid Ads
Selling customizable, eco-friendly prefab homes requires cutting through the noise to get noticed. Our client, a prefabricated house brand based in Portugal, had a great product but needed to reach their audience more effectively.
Three Cat Agency stepped in with a strategy to drive qualified leads and boost sales through a focused Facebook advertising campaign.
Our client struggled to stand out in a crowded market despite offering high-quality prefab homes. They needed to connect with eco-conscious home buyers interested in quality and customization, in specific areas of Europe including Portugal, Germany and the Netherlands.
We began by diving deep into the brand and market, ensuring our Facebook ad strategy was tailored and precise.
First, we conducted a deep exploration of the business's mission, vision, and unique selling points. We then analyzed their range of products (prefabricated houses) and highlighted their USPs: eco-friendliness and the ability to live off-grid, customizable designs, and super fast construction times.
We then conducted a market analysis and identified the main trends in the prefabricated housing market, such as the growing demand for sustainable building materials. We also did thorough competitor analysis and studied competitors’ ad strategies to pinpoint opportunities for differentiation. Lastly, we look at the preferences, needs, and online behaviors of the target audience, guiding our targeting and ad creation.
With a solid understanding of the market and target audience, we crafted a focused Facebook ads strategy tailored to meet our client’s specific goals.
We chose Facebook as our primary platform due to its reach and advanced targeting capabilities. We also gathered from our research that Facebook and Instagram were the main platforms where the target audience spent their time. This allowed us to connect with a broad audience while delivering highly personalized content that resonated with potential customers.
We designed the ads with clear and compelling copy that emphasized the unique benefits of each prefab home. Each ad was written to not only attract attention but also to drive users to the business’s website for more information. Engaging CTAs were integrated into every ad, encouraging users to click through and explore more about the brand's offerings, ultimately driving significant traffic to the client’s site. This ultimately lead to a significant increase in form submissions.
To reach the right audience and make the campaign as effective as possible, we focused on targeting specific groups. We used demographic targeting based on age, gender, income, and location to connect with those most likely to buy. We also targeted users interested in sustainable living, home improvement, and real estate, as well as those who had visited related websites or interacted with similar content.
Throughout the campaign, we continuously optimized our strategy by running A/B tests on different ad elements and closely monitoring performance metrics like click-through rates and conversion rates. This data helped us fine-tune our approach to get the best results.
Increased Website Traffic: The campaign drove a significant increase in website traffic. Users searching for prefab homes landed on the brand’s site, boosting awareness and sparking interest.
Higher Engagement Rates: Visitors didn’t just browse; they engaged deeply with the website, exploring product pages and enquiring about specifics of the houses.
More Leads and Conversions: Our ads translated into a substantial increase in high-quality leads and sales. With clear calls-to-action and optimized landing pages, inquiries and form submissions soared, resulting in a higher ROI for the business.
Ready to take your paid ads to the next level? Let’s discuss how Three Cat Agency can help you achieve similar results.
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