Online Presence for a Telemedicine Startup

July 31, 2024

Marketing

Solution Highlights

Website copy drove 40% more organic traffic by making SEO work harder.

Social media posts boosted engagement rates by 35%.

Brand authority soared, with more inquiries and increased trust from patients.

We teamed up with a pre-seed telemedicine startup to give their digital presence a serious boost with website copy and engaging social media posts. The goal was to increase traffic, engage patients, and solidify their status as a leader in eye care telemedicine.

The Challenge

Our client is at the forefront of ophthalmology telemedicine, offering virtual consultations, diagnostics, and follow-up care. They faced a big challenge: standing out in a crowded digital space while effectively communicating the convenience and benefits of telemedicine to patients seeking eye care.

Before teaming up with us, their online content was, frankly, a bit dull. The website needed a facelift, and their social media presence was almost nonexistent. They needed content that would not only capture attention but also convert curious visitors into loyal patients.

The Solution

Website Copy Overhaul

We rewrote the homepage to grab attention from the first click, emphasizing the brand's innovative telemedicine services and patient benefits. Our service pages were designed to be informative yet engaging, showcasing the brand's expertise in eye care telemedicine with clarity.

Using our in-depth keyword research, we used relevant terms like "virtual eye care," "online eye doctor," and "telehealth ophthalmology" throughout the site. This SEO-focused approach ensured higher rankings on search engines and brought in the right crowd.

Social Media Strategy

To create a strong social media presence, we crafted posts that spoke directly to the audience, highlighting success stories, tips for eye health, and the perks of telemedicine. The posts were not only informative but also relatable and shareable.

We made sure that each post featured eye-catching graphics and short video clips to engage users on platforms like Instagram and Facebook, turning casual scrollers into active participants.

Results

Increased Organic Traffic: Our SEO-optimized copy led to a 40% jump in organic traffic within just three months. More eyes were on the brand, and visitors were staying longer to explore.

Higher Engagement Rates: Social media posts saw a 35% increase in engagement, with followers liking, commenting, and sharing more than ever before. The brand became a go-to resource for eye care advice.

Enhanced Brand Authority: The brand’s reputation as a leader in telemedicine grew, with more patient inquiries and increased media attention. Our efforts helped the brand become a trusted voice in ophthalmology telemedicine.

Ready to take your online presence to the next level? Let’s discuss how Three Cat Agency can help you achieve similar results.

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