Building a User-Friendly Website for a Prefabricated House Business

Website Building

Solution Highlights

Achieved a 50% increase in organic traffic within six months.

Improved user engagement with a 35% increase in average session duration.

Generated a 41% increase in lead conversions from the website.

A small business in the prefabricated house industry partnered with Three Cat Agency to design and build a new website from scratch. Our goal was to create a visually appealing, user-friendly website that ranks well in search engines, keeps visitors engaged, and increases conversions.

The Challenge

The company had no online presence. Their website was non-existent, they lacked social media profiles, and had no SEO strategy or content plan. This severely limited their visibility and growth potential in the digital space.

The Solution

Three Cat Agency provided a comprehensive web design and SEO strategy tailored to the company's needs:

Understanding the Brand and Vision

To understand the company's brand vision, we explored their mission statement, vision, and unique selling points to align the website's design and content with their core values. We also analyzed their range of products, focusing on eco-friendliness, customizability, and prefabricated construction techniques.

We identified their target demographics and psychographics to tailor the website’s design and content to meet their specific preferences and needs.

Web Design Strategy

In the first stage, we created wireframes and prototypes to visualize the website’s structure and layout. Our design team developed a color palette and selected fonts that reflected the company’s identity. We ensured the website was fully responsive for optimal viewing across all devices.

We then conducted keyword research to identify relevant industry-focused keywords and implemented on-page SEO best practices. We ensured the website had a solid technical foundation with fast loading times and secure HTTPS protocol.

Our team crafted action-prompting web copies for the home, product, about us, CMS pages and contact pages. We produced blog content on topics that resonated with the audience, such as “The Benefits of Prefab Homes” and “How to Choose the Right Modular Home.”

Results

Increased Organic Traffic: The website experienced a significant increase in organic traffic. Targeted keywords ranked higher in search engine results, attracting more visitors to the site.

Higher Engagement Rates: Visitors spent more time on the site due to engaging and informative content. The interactive features and high-quality visuals enhanced the user experience and encouraged exploration.

More Leads and Conversions: Our web design and SEO efforts translated into a substantial increase in high-quality leads. Clear call-to-actions and optimized content drove more inquiries and conversions.

Ready to take your website to the next level? Let’s discuss how we can help you achieve similar results.

Related case studies